Blog

Facebook marketing mistakes to avoid

Over the last few years, the number of Facebook users has been growing at an astounding pace, and many businesses are advertising on the platform to better reach and target their audiences. Yet plenty of Facebook advertisers have been burned by low engagement, high costs, and negative feedback from followers. To avoid these issues, you […]

Top considerations when collecting customer data

Businesses are collecting, processing, and storing data at a breakneck pace, and it’s increasingly difficult to keep up. Despite the importance of business intelligence, it’s important to collect data that is actually useful and relevant. A few essential tips will prevent the most common challenges. Before we jump into our tips for data collection, we […]

5 Ways systems can be breached

When it comes to business IT security, many small- to medium-sized businesses (SMBs) often struggle to protect their systems from various cyberattacks. While there are many things you can do to secure your IT infrastructure, being aware of common security threats will really help. Here are five common ways your systems can be breached. #1. […]

macOS Catalina unveiled

Apple promises a raft of features to improve productivity and overall user experience with macOS Catalina. Slated for release in October 2019, legions of Mac users worldwide can’t wait to unpack the new operating system’s exciting apps and programs. Read on to find out more about them. Before you download macOS Catalina, make sure your […]

Expand your VoIP mobile capabilities

Remote work policies require companies to expand their communication capabilities. Many businesses aim to increase productivity and improve customer service by turning to a VoIP solution. There are several factors which will make your VoIP more mobile, while ensuring both your customers and employees remain satisfied and can communicate hassle-free. To cater to your out-of-office […]

Why website engagement is a crucial metric

When it comes to website analytics, traffic isn’t everything. Engagement with your site content is a better indicator that visitors to your website convert into customers. Here’s how to track your engagement metric using Google Analytics. How do you measure engagement? Just because a page receives a large amount of traffic doesn’t mean it has […]

Microsoft Office 2019 or Office 365: The best choice

Microsoft Office is one of the most installed software suites in the world. If you are looking to integrate it into your company, you can either purchase Microsoft Office 2019 or sign up for cloud-based Office 365. Both promise the same features that the Office suite is known for, but they are different enough to […]

5 Things to avoid when investing in IT

Running a business can be time-consuming, especially if you’re managing staff, looking for growth opportunities, and looking after clients. This leaves you little time to search for an IT system that can benefit your business. Because of this, you may be forced to make an impulsive technology purchase that does more harm than good. To […]

Avoid online word wars with these reminders

Social media management for businesses can be boiled down to two simple sentences: The internet is full of trolls. Don’t feed the trolls. Read on to find out more about social media gaffes that you will want to avoid, especially when dealing with negative comments on your business posts. Online reputation management mistakes As long […]