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4 biggest Facebook marketing mistakes

4 biggest Facebook marketing mistakes

Facebook has made it possible for companies to take their online presence to the next level. It allows businesses to showcase their products and services to targeted prospects more effectively. Despite that, many businesses are struggling with Facebook marketing, having spent large amounts of money on advertising and not getting the results they want.

MasterCard’s new selfie verification

MasterCard’s new selfie verification

Love them or hate them, selfies are here to stay. And with facial recognition technology becoming both more advanced and more mainstream, selfies have now found their way into the online security world. MasterCard is the most recent global corporation to join in on the trend.

Stand out from the pack on social media

Stand out from the pack on social media

Still struggling with social media marketing? Have you started posting updates more regularly and developed a consistent brand voice, yet still have barely any results to show for it? Well, there could be many reasons for your lack of progress in social media, but there is one common “content trap” that could be the source.

Bad productivity tips and how to fix them

Bad productivity tips and how to fix them

Keeping productivity high is vital to the success of any business. And while many businesses stay up-to-date using productivity tips found online or from so-called experts, little do they know that many of those tips simply don’t work. Here we’ll take a look at four productivity tips to avoid, and how to change them to your benefit.

End of the line for Google Calendar SMS alerts

End of the line for Google Calendar SMS alerts

In the age of the smartphone, the once vital SMS notifications from Google Calendar were a vital component of the service. They gave us an all-important reminder about upcoming meetings that we might have forgotten about; of particular use when away from the desktop computer that at the time was still the technology mainstay.

Here are the big takeaways from Apple’s WWDC

Hardware_Jun11_CThe Apple Worldwide Developers Conference (WWDC) is the annual occasion on which the technology giant announces all the goodies it has in the pipeline in the coming months and years. The event, which took place just earlier this month in San Francisco is watched closely by Apple fans the world over for signs of the projects and releases the company has up its sleeve.

Inbox zero for all with Outlook’s Clutter

Inbox zero for all with Outlook’s Clutter

For all the undeniable value that email brings to both personal and business users around the world, there’s something else that can’t be denied: the amount of time we waste dealing with the seemingly endless flow of unwanted and irrelevant messages that land in our inboxes.

Tricks to become more efficient using Mac OS

Tricks to become more efficient using Mac OS

We’re all busy. That’s why if you’re a Mac user and not familiar with your computer’s shortcuts and tips, they can be a useful advantage that will save hours of your time in the long run. For those who are not well versed in shortcuts and other handy tricks for their beloved Apple computer, here are four tips that will make using your Mac even easier.

How to advertise on Facebook: the basics

How to advertise on Facebook: the basics

Social media marketing has made it possible for businesses to reach targeted audiences easily, and it’s becoming a growing trend. When we talk about social media marketing, Facebook advertising is by far one of the most popular methods out there. More and more companies are starting to advertise on Facebook, and for a good reason – Facebook advertising’s new features allow for better audience targeting, giving an increased return on investment.

Stay productive when working remotely

Stay productive when working remotely

When many people think of remote working, they imagine a person lounging on the couch in their pajamas with a laptop. Does this vision stir up images of productivity? We doubt it. That’s why it’s important to instill the proper habits of a work-from-home culture into your remote workers’ minds.