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Social media for business development

Social media for business development

Regardless of the industry in which you operate, it’s undeniable that social media has become an essential platform for many businesses of all sizes to easily engage and interact with customers and potential customers, as well as boost visibility. But there’s more to social media than market reach and penetration and it can prove to be a powerful tool for driving dynamic business development too.

Give productivity a new year boost with Gmail

Give productivity a new year boost with Gmail

For all its benefits in modern communication, we all know how easy it can be to give too much time over to email – and for a small business owner, that is time that could be better spent increasing sales and improving your bottom line. If you feel like a slave to email, 2015 might be the time to shake things up – and these productivity hacks for Gmail will help you do that.

What to learn from Sony’s security breach

What to learn from Sony’s security breach

The scale of the recent security breaches at Sony, which led to the cancellation of The Interview’s theatrical release, can make the company’s problems seem beyond the realm of the average small business. But the security mishaps that created the circumstances for the hack are as applicable to modest local and regional companies as they are to multimillion dollar corporations.

New spear phishing attack identified

security_dec24_CWhen looking into the ways companies are hacked, you quickly realize that there are so many different tactics out there that it is mind-boggling. One of the more effective methods used recently is spear phishing, and in early December 2014, a new spear phishing attack was uncovered.

Getting social media content shared

SocialMedia_Dec15_CMeasuring the overall success of a marketing campaign is often dependent on a number of metrics. When it comes to measuring the success of your social media campaigns, the most common metric employed is the number of shares. Companies who post content online often find it difficult to get their content shared through.

Looking at Office 365 versions

Office365_Dec15_CMicrosoft is one of, if not the, world’s largest software developer. One of the more increasingly popular solutions being adopted by businesses is the cloud-based Office 365. While popular, one problem many business owners face is selecting which of the many different versions to implement.

Unthreading Gmail messages

GoogleApps_Dec08_CBusinesses around the world are finding that Gmail is one of the most reliable and portable email platforms out there today. With powerful tools that bring messages together and allow us to gain control of our Inbox, Gmail has become the platform of choice for many.

Coming soon: Facebook at Work

Facebook_Dec08_CFor many business owners, Facebook is both a blessing and a curse. While it is a great way to connect with customers, it can also be a major distraction for employees. Let’s face it, Facebook is here to stay, so there’s no getting round that, but there could be a way of stopping the social media site from being a negative in the workplace.

Regin – is it really a big threat?

Security_Dec01_CMalware is a constant threat to a business’s security. However, with many malware infections we tend to be able to learn a lot about them in a very short amount of time, which weakens the power of each attack. There is a new threat called Regin however, that is leaving many security experts baffled.