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December 2nd, 2014

Office365_Dec01_CLike it or not, you have probably been using cloud systems for longer than you may think. When it comes to Microsoft, there is one newer cloud app that almost all users have access to: OneDrive. However, what you might not be aware of is that there are two versions of this platform, which can cause confusion as to when they should be used and what exactly they are for.

What is OneDrive?

If you use Microsoft apps and programs there is a good chance you have already heard of OneDrive, and if you haven't, you will certainly be hearing more about it in the coming months. Regardless of what version of OneDrive you have, the idea behind the platform is that it is cloud-based. When looking into this app you will find that there are two versions: OneDrive for personal users and OneDrive for Business.

OneDrive for personal users

OneDrive for personal users, or just OneDrive for short, is Microsoft's cloud-based document storage system. If you have a non-business account with Microsoft e.g., an older Hotmail account or a newer Outlook.com account, you have access to this storage solution.

The tagline for this service is, "One place for everything in your life", which makes it pretty clear that this is for personal use. When you upload, or "store" files on your OneDrive account you are storing them using Microsoft's cloud technology which is hosted and managed by servers Microsoft owns. This makes the files available on any device, as long as you log into your account on that device. In other words, this is cloud storage.

OneDrive for personal use is free for all users. All you need is a Microsoft account or email address which can be obtained for free at outlook.com.

OneDrive for Business

This service is actually quite different, and even though the general concept behind both of the platforms is the same: cloud storage, the similarities pretty much end there. OneDrive for Business is a place where you can store, sync, and share your work files. As such, you need to subscribe to one of the various Office 365 for Business subscription plans.

Unlike the personal version of OneDrive, OneDrive for Business utilizes a platform called SharePoint to host and deliver storage services to business users. Businesses can opt for a Microsoft hosted version of SharePoint, or an on-premises version which they install and maintain on servers in the office. This makes the app manageable by business owners and IT partners, and can be done so through the Office 365 admin panel. Beyond that, if businesses decide to host SharePoint on their own servers, they can assign as much or as little storage to individual accounts as they so choose.

With this solution you can upload and share documents with other colleagues and even work on these files at the same time, with changes being made in real time. Business owners and managers can also better manage this solution thanks to powerful administrator tools.

A real plus point about OneDrive for Business is that Microsoft has recently announced that Office 365 users will receive unlimited storage space starting in the near future, (the end of 2014 for Pro Plus subscribers, early 2015 for other plans).

In summary:

  • OneDrive is for personal use, and has been designed to allow users to store and access any files.
  • OneDrive for Business is for business use and requires an Office 365 subscription plan. It allows users to store, access, share, and collaborate on files with other colleagues, and can be hosted either off site, or on site using SharePoint.
If you would like to learn more about these two platforms, contact us today and we can make sure that you are making the most of the technology that's available to enhance your business success.
Published with permission from TechAdvisory.org. Source.

December 2nd, 2014

GoogleApps_Dec01_CAs a business owner, you are probably well aware of the fact that you need to have an online presence. While a website is a good start, it really isn't enough these days. One thing you need to do is ensure that you have a presence on Google, but the question many owners ask is, how exactly does one "get on Google"? One of the easiest ways to achieve this is through Google's Google My Business.

What is Google My Business?

If you have used Google for even a short while you will know that there are numerous ways you can find and search for a business. From Google Maps, to Search, to Google+, and even mobile apps, businesses need to ensure that they have a presence on all of these services if they want to maximize the chances of being found.

To help make this as easy as possible, Google launched a new service earlier this year called Google My Business. This is a suite of tools that small to medium business owners can use to "get onto Google". By going to one website, and filling in the relevant information, Google will help you to:

  • Add your business to Google+.
  • Add business information to Google Search.
  • Add your business information to Google Maps.
Essentially, this tool ensures that your business and relevant company information will be more easily found by users on Google, regardless of the device they are using. For businesses that have been using Google's older tools, like Google+ dashboard and Google Places, Google My Business is now the main suite where you can manage your Google presence.

What can I do with Google My Business?

From this suite you can:
  • Maintain business information.
  • Manage and maintain your Google+ page. Including creating posts directly from this page.
  • Track and respond to business reviews.
  • Track engagement with your Google+ pages.
  • View relevant information pulled from Google Analytics.
  • Create and maintain Google AdWords Express campaigns.

Is this service useful?

Aside from simply getting your business on to Google, this service has some great tools that will provide some valuable insight into your online presence. For example, by pulling information from Google AdWords Express and Google Analytics you can quickly see how people are finding your business, what they are clicking on, where they are coming from, and where they are going.

Possibly one of the most interesting features of this service is that when Google Maps is used to get directions to your business, this is logged and you can see where users are coming from. Therefore, if you see that a number of people are getting directions from one neighborhood or area, you can then use this data to create targeted ad campaigns and more.

In short, Google My Business has been designed to give your business better insight into trends and greater access to valuable information.

There is also a mobile app that allows you to manage your presence from an Android and iOS device. With this app you can set it so that you get real-time updates when you receive reviews or other relevant information. This makes it an ideal app to install on your device if you want to keep track while you are away from the office or your business.

How do I access Google My Business?

If you have not set up a Google Places Page before, then you can go to https://business.google.com/ and follow the directions on the page to set up a presence for your business on Google. Business owners with a Place Page, can log into any Google service with this account and then click on the link above. This should take you straight to your main page. You can also find the Android and iOS apps on Google Play and the Apple App Store.

Great IT solutions and support, with business-oriented apps, can really transform how you do business and the success of your business too. If you would like to really highlight what you are about to customers then make contact with us too.

Published with permission from TechAdvisory.org. Source.

November 21st, 2014

Security_Nov17_CNet Neutrality is one of the biggest tech-related issues currently making its way through the American Government. In mid-November President Obama made his stance on the issue known, while also introducing a plan for it and thereby bringing the subject to worldwide attention. Here is an overview of what Net Neutrality is and how it can affect you.

What is Net Neutrality?

In order to define Net Neutrality, we should first look at the main idea behind what the Internet is: a free and open medium where individuals can express and house thoughts, ideas, and more. It was founded on one principal, and one principal alone: All information and Internet traffic MUST be treated equally.

This free, open, and fair principle is what we call Net Neutrality. In practice, this idea prevents Internet providers, and even governments, from blocking legal sites with messages they disagree with, and restricting access to services and sites that don't meet their business needs.

What exactly is the issue?

At this time, major telecommunications companies providing Internet access are trying to push legislation through the US court systems that will essentially make it legal for them to throttle Internet speeds; asking other providers to pay fees in order to speed up access to sites and to even block some sites.

There are laws currently in place, set by the FCC (Federal Communications Commission), that prohibit providers from collecting, analyzing, and manipulating user traffic. In other words, according to the FCC, the role of the Internet providers should be to simply ensure traffic and data gets from one end of the network to the other.

Last year, it was uncovered that US telecommunications giant, and Internet Service Provider, Comcast demanded that Netflix pay them millions of dollars or they would limit the Internet speed of Comcast users trying to access the streaming service. Netflix tried to negotiate but the result was that Comcast did indeed cut user speeds. Netflix paid to avoid this from happening again. This act is an obvious breach of the main tenet of Net Neutrality: Equal access for everyone.

Combine this with the January 2014 ruling that the FCC had overstepped its bounds in regards to this topic and the increased lobbying by telecommunications giants against Net Neutrality, and you can quickly come to realize that the Internet as we know it is under threat.

How will this affect my business?

If nothing is done, there is a very high chance that you will be paying higher rates for Internet-based services (because the providers will be asking other companies to pay to guarantee speedy access which will then be passed along to you via higher rates). You may even be forced to use services you don't want to use because they offer better access speeds on your network.

Beyond this, because so many businesses rely on websites and the hosting companies that enable us to access them, there is a very real risk that these hosts may have access speeds cut. This in turn could mean that it will take more time for some users to access your website and services. Think of how you react when you can't access a website, you probably just search for another similar site which loads easily - now imagine this happening to your site. In other words, you could see a decrease in overall traffic and therefore profits.

What can I do about this?

First off, we highly recommend you visit The White House's site on Net Neutrality, and read the message that President Obama has recently posted there. To sum it up, he believes that Net Neutrality should be protected and the Internet should remain open and free. He has even laid out a plan with four rules that the FCC should enact and enforce:
  • No blocking - Internet providers are not to block access to any legal content.
  • No throttling - Internet providers cannot slow or speed up access speeds based on their preferences.
  • Increased transparency - The FCC is to be more transparent and push providers to follow the Net Neutrality rules.
  • No paid prioritization - There is to be a ban on providers insisting other companies pay to have equal access speeds.
You can bet that this plan will be met by stiff resistance both in government and by the telecommunications companies themselves. The FCC is an independent organization and it is up to them to select whether or not they want to enact President Obama's plan. One thing you can do is to publicly submit your comments to the FCC via this website. Any comments made will be seen by the FCC and are are publicly viewable. In the past, enough public pressure has been able to sway FCC decisions, so share this article and the links in it with everyone you know, asking them to take action as well.

What about other countries?

For now, the Net Neutrality battle is largely US based. The vast majority of Internet traffic starts or at least passes through the US. This means that if the telecommunications providers (many of whom own international subsidiary providers) can limit access to sites in the US it could very quickly become a world issue. Beyond this, other countries often follow laws that the US enacts, so it could only be a matter of time before we see similar bills passed in other countries.

In short, this is a major issue that could see the end of the Internet as we know it. If you would like to learn more about Net Neutrality and how you can help ensure the Internet remains free and open, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Security
November 19th, 2014

SocialMedia_Nov17_CYou've heard it before, and will hear it again: In order to have an effective social media presence you need to be active on more than one network. Many businesses realize this fact and are active on networks such as Twitter. The problem with Twitter, however, is that it can be difficult to master. To help, here are 10 Twitter tips.

  1. Keep posts on the shorter side - This may seem ridiculous, after all there are only 140 characters allowed per tweet, but keeping tweets short allows users to add their own comments and ideas when they retweet. Try keeping your tweets below 100 characters.
  2. Twitter is not about promotion - Studies have proven that tweets that promote a company or product don't usually do as well as messages that are more conversational in nature. If you want to ensure maximum interaction, aim for a mixture of tweets that consists of about 80% conversational and 20% promotional.
  3. Know what time to tweet - Each market is different, so take the time to research tweeting habits. If you see that the majority of your target audience is active during after-work hours, then it would make sense to tweet when they are more likely to be online. Remember, many Twitter users are connecting via their mobile devices, so you are probably better off tweeting during lunch hours, as well as pre- and post-work.
  4. Know what days to tweet - Much like knowing what time to tweet, it is a good idea to also know which days are best to tweet in order to maximize engagement. For example, if you are trying to interact more with other businesses (B2B) then it is best to tweet on days when the companies are open and an owner or manager is more likely to be looking at business systems and social accounts. Customers, however, are usually more receptive to messages on days when they aren't working e.g., Saturday and Sunday.
  5. Use hashtags - Hashtags in Twitter allow for categorization and make tweets searchable. For example, if you use the hashtag #fresh in a tweet and then search for 'fresh' on Twitter, you should see similar posts using the same hashtag.
  6. Use hashtags sparingly - There is a common trend in social media to use hashtags for nearly every word. This makes posts difficult to read and usually leads to people not sharing or retweeting your content. Instead, try to work one to three hashtag, at most, into your tweets naturally.
  7. Realize Twitter moves fast - The average trend on Twitter lasts about one hour, to one day. So, if you see a trend developing or beginning, act quick to join the conversation. Posting after the trend has faded will usually lead to tweets being ignored.
  8. Don't act on every trend - Trends come and go so quickly on Twitter that it can be tempting to try to jump on each one, or as many as possible, in order to get your message out to as many people as possible. However, not every style and subject will be relevant to your business. By shoehorning content to fit trends you could come across as insincere and lose interest from followers.
  9. Watch who you follow - Following people is one of the quickest ways to grow your own follower base - usually because users will follow those who follow them. But, when it come to business, you want to be sure to follow users who are relevant. For example, follow your customers, strategic partners, and even competitors. Following Twitter users who aren't relevant to your business is not going to get your messages read by the right people.
  10. Keep an eye on Twitter - In order to effectively spot trends and see what your target market is saying, it is worthwhile to use a program like Tweetdeck, which allows you to see all tweets, track hashtags, topics, and more.
If you would like to learn more about using Twitter in your business, contact us today to see how our services and solutions can boost your social media presence.
Published with permission from TechAdvisory.org. Source.

Topic Social Media
November 18th, 2014

Office365_Nov17_CAn increasingly large number of businesses are integrating Office 365 and Macs into their offices. One issue with this however is that Office for Mac usually lags behind, version wise, when it comes to Office. This is starting to change though, as Microsoft has recently introduced a new version of Outlook for Mac and a roadmap as to when we will see new versions of other Office for Mac programs introduced.

New Outlook for Mac

Historically, when a new version of Office has been released, Mac users have had to wait six or more months for Mac versions to be introduced. With Office 365, users have had to wait even longer, as the company decided to focus on developing mobile apps first. This has now changed, and a new version of an Office app for Mac users - Outlook - has been released.

There are a number of improvements being implemented with the new version of Outlook for Mac, including:

  • A more modern user interface - Throughout the past year, Microsoft has been steadily updating the look of Outlook across all devices and versions, to create a more modern style. The new version for Mac introduces this updated design, which brings it more in line with the other newer versions of Outlook. Beyond this, scrolling has been made smoother which makes the program feel as if it runs much better.
  • Increased performance and reliability - Because email is an integral part of any business, Microsoft has re-tooled the database that supports Outlook for Mac and the way the program uses resources. This relates to increased reliability, less crashes, and generally faster performance.
  • Office 365 push email support - If you enable this for your business's Office 365 accounts, emails will be pushed automatically to users. This means messages will be delivered faster; in real-time for many.
  • Enhanced online support for searching Exchange archives - If your business employs either an onsite or hosted Exchange server, the new version of Outlook for Mac will enable online searching for message archives stored on Exchange.
  • Faster first-run and email downloads - When you first open Outlook to check your email, you will now see your emails far quicker, with email downloads faster too thanks to better syncing with Exchange servers.
There are a number of new features included in the latest version of Outlook for Mac. Overall, it looks much better and many users will notice that it is not only easier to use but also faster. If you would like to update to the newest version you can do so by:
  1. Logging into Office 365 via your browser.
  2. Pressing the Gear icon followed by Office 365 Settings.
  3. Selecting Software followed by Outlook for Mac.
  4. Downloading the program and installing it.
Before you do this however, we strongly recommend contacting us. We can help ensure that all of your files are backed up and ready for an update. Beyond that, we can work with you to ensure that the program is installed and set up so that you can simply open the program and go.

New versions of Office for Mac coming soon

Upon announcing the new version of Outlook for Mac users, the company also introduced their roadmap for the release of new versions of Office programs for Mac users. The company has noted that in the first half of 2015 they will release beta versions of the next versions of Word for Mac, Excel for Mac, PowerPoint for Mac, and OneNote for Mac. Final releases will be made available in the second half of 2015.

From what we know, businesses with Office 365 subscriptions will be able to update to the new versions for free, while other users will likely have to wait, as a price list has not been made available at this time.

If you are looking to learn more about Office 365 for Mac, or any other system, contact us today to see how we can help ensure tech developments work for your business.

Published with permission from TechAdvisory.org. Source.

November 18th, 2014

GoogleApps_Nov17_COne of the biggest weaknesses of browser-based cloud systems like Google Drive, is that you generally are not able to open files using apps installed on your computer directly from the browser. Many of us who use Drive agree that being able to do so would probably help increase overall adoption of the system, and in fact, Google has recently integrated the ability to do this in Drive.

Looking at the new Google Drive feature

As stated above, the main idea behind this new Drive feature is being able to open files stored in Drive using applications installed on your computer. With previous versions of Drive you usually had to first download the file from Drive, then open it with the program on your computer. If you wanted to update the file, you would then have to upload it back to Drive.

This is hardly ideal for companies, especially those who want to use Drive as their main file storage system. Google has now updated Drive, thereby enabling you to open files in Drive using apps on your computer.

For example, say you have a Google Sheet you use to track sales data and want to export this to your tax program. With the new update you will be able to right-click on the file in Drive and open it in the tax program without having to download and open it on your computer first. When you save the edits you make, the changes will be made to the file directly in Drive.

How do I enable this?

If you would like to use this feature, you first need to ensure that you are using the latest version of Drive. You can enable this - if this hasn't already been done - by opening Drive in Chrome, pressing the cog, and selecting Turn on the new Drive.

Once you have enabled the new Drive, you need to download the Drive app to your computer. This can be found on the main Drive website. Once installed on your computer, go ahead and sync it up with the account you use for work or the account you use for Drive.

When you want to open a file using an app, open Drive in Google Chrome and right-click on a file. Select Open with and you should see relevant apps installed on your computer in the drop-down menu that opens.

We should note here that not every file type will be compatible with this feature and it only works with Google Chrome. For example, if executable files (.exe and .dmg) will not work as they need to be physically present on your computer. Some file types that will work however include:

  • Any Microsoft Office file (.PPTX, .DOCX, .XLSX) can be opened using the related Office program.
  • Images like .JPEG, .TIFF, .PSD, .PNG, etc. can be opened by either your computer's default image viewer or Adobe Photoshop if this is installed.
  • Video files like .MOV, .AVI, .MP4, etc. can be opened using certain video apps on your computer.
  • Audio files like .MP3, .MPEG, and .WAV, can be opened using some apps like Quicktime.
Please note that you do need to have relevant apps installed on your computer, and you need to be using the latest version of Google Chrome for this to work.

If you would like to learn more about this feature, and using Drive in your business, contact us today.

Published with permission from TechAdvisory.org. Source.

November 13th, 2014

Security_Nov10_CLast year saw a number of highly publicized security threats that many companies struggled to deal with. One of those was some nasty malware called Cryptolocker, which held your files for ransom. While this has now largely been dealt with, news is surfacing of a second version - called CryptoWall - that has begun to infect users.

What is Crypto malware?

Crypto malware is a type of trojan horse that when installed onto computers or devices, holds the data and system hostage. This is done by locking valuable or important files with a strong encryption. You then see a pop-up open informing you that you have a set amount of time to pay for a key which will unlock the encryption. If you don't pay before the deadline, your files are deleted.

When this malware surfaced last year, many users were understandably more than a little worried and took strong precautions to ensure they did not get infected. Despite these efforts, it really didn't go away until earlier this year, when security experts introduced a number of online portals that can un-encrypt files affected by Cryptolocker, essentially neutralizing the threat, until now that is. A recently updated version is threatening users once again.

Cryptolocker 2.0, aka. CryptoWall

Possibly because of efforts by security firms to neutralize the Cryptolocker threat, the various developers of the malware have come back with an improved version, CryptoWall and it is a threat that all businesses should be aware of.

With CryptoWall, the transmission and infection methods remain the same as they did with the first version: It is most commonly found in zipped folders and PDF files sent over email. Most emails with the malware are disguised as invoices, bills, complaints, and other business messages that we are likely to open.

The developers did however make some "improvements" to the malware that make it more difficult to deal with for most users. These changes include:

  • Unique IDs are used for payment: These are addresses used to verify that the payment is unique and from one person only. If the address is used by another user, payment will now be rejected. This is different from the first version where one person who paid could share the unlock code with other infected users.
  • CryptoWall can securely delete files: In the older version of this threat, files were deleted if the ransom wasn't paid, but they could be recovered easily. In the new version the encryption has increased security which ensures the file is deleted. This leaves you with either the option of paying the ransom or retrieving the file from a backup.
  • Payment servers can't be blocked: With CryptoLocker, when authorities and security experts found the addresses of the servers that accepted payments they were able to add these to blacklists, thus ensuring no traffic would come from, or go to, these servers again. Essentially, this made it impossible for the malware to actually work. Now, it has been found that the developers are using their own servers and gateways which essentially makes them much, much more difficult to find and ban.

How do I prevent my systems and devices from being infected?

Unlike other viruses and malware, CryptoWall doesn't go after passwords or account names, so the usual changing of your passwords won't really help. The best ways to prevent this from getting onto your systems is:
  • Don't open any suspicious attachments - Look at each and every email attachment that comes into your inbox. If you spot anything that looks odd, such as say a spelling mistake in the name, or a long string of characters together, then it is best to avoid opening it.
  • Don't open emails from unknown sources - Be extra careful about emails from unknown sources, especially ones that say they provide business oriented information e.g., bank statements from banks you don't have an account with or bills from a utilities company you don't use. Chances are high that they contain some form of malware.
Should your files be attacked and encrypted by this malware, then the first thing you should do is to contact us. We can work with you to help find a solution that will not end up in you having to pay the ransom to recover your files.

If you are looking to learn more about CryptoWall malware and how to boost your security and protect your data and systems, then we could you your first line of tech defence.

Published with permission from TechAdvisory.org. Source.

Topic Security
November 11th, 2014

GoogleApps_Nov10_CWithout a doubt, email is one of the most essential business tools. Many people find it quicker and easier to simply email someone instead of calling and as such, businesses have integrated platforms like Gmail which have fast become indispensable tools. The problem with this is that it is a challenge to manage emails and this can create problems when it comes to finding important information. Recently, Google launched a new app called Inbox, which could help combat this problem.

What is Inbox?

Inbox is an Android, iOS and Web service that helps us get things done and work with our email messages in a new way. Your emails still go to your gmail account; just think of this as an app or service that helps you reduce overall inbox clutter while being able to quickly access the info you need. It achieves this by:

Bundling useful messages together

With Inbox, all similar messages are brought together into one category or bundle. Think of the categories feature introduced for Gmail last year, but on a grander scale. If for example, you travel a lot for work, travel related emails like flights, hotel bookings, and messages related to meetings will be grouped together.

The great thing about this is that you can teach Inbox to group emails in a way that suits you. This allows more control over categories and message bundles, while making it easier to find related messages. For example, if you use your work account to pay bills and to receive receipts for online payments, you can manually filter these together and Inbox will 'bundle' these together in the future.

Highlighting important information

Inbox highlights important information in emails, including: Flight information, event information, and even documents attached to messages. This not only makes it easier to see the most relevant information, it can even help reveal information you may have missed.

Beyond this, Inbox also displays real-time information from the Web. For example, if you have a flight and it is going to be delayed, this information will be shown in the email as a highlighted update.

Adding reminders

With Inbox you can automatically create reminders that notify you at a set time of a task you need to complete. This is an interesting feature because it really centralizes our to-do list into a place where we are already looking at important messages and information.

There is also a sub-feature of the reminders built into Inbox called Assist. This feature provides you with relevant information for your reminders. For example, if you set a reminder to meet a client for lunch at a restaurant, you will see the restaurant's name and number displayed in the reminder. Google has noted that this will work for flights as well - so, if you receive an email with flight information and booking numbers, you will get a link via Inbox to check-in directly.

How do I get Inbox?

For now, you can download the Inbox app for iOS and Android, but in order to use it you will need an invite. If a friend or colleague has one, they can invite other users to join, or you can email inbox@google.com and request an invite. Google sends these out on a fairly regular basis, so you should receive one in the near future.

If you are looking to learn more about Inbox, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

November 11th, 2014

Facebook_Nov10_CChange is a constant process with Facebook and most of the time it's for the better. Earlier this year, the social media company announced some pretty big changes to the Graph algorithm that powers search results. One of the more important changes companies with Facebook Pages need to know about centers around the way Likes can be used. In short: forcing people to Like your Page to gain access to content - a practice called Like-gating - is no longer tolerated.

Like-gates to be left open

In the past, it was a fairly common trend for businesses with Facebook Pages to limit the access followers had to their Pages or other information and campaigns. One of the most popular examples of this is if having to Like a company to enter a contest with them.

Facebook considered this an unfair practice, largely because it essentially defeats the purpose of a Facebook Page - which is to provide all Facebook users with equal access to business information and content. So, in August of this year, they announced that Like-gating would no longer be allowed as of November 5, 2014. This is being enforced through Facebook's recent update to the Graph algorithm which ranks Facebook Pages and other content in search results.

Companies that have been using this method to limit access to content and campaigns on Facebook will now likely see a negative drop in overall Page ranking - where you show up in search results. If this applies to you and you want to avoid this there are three things you should do as soon as possible:

1. Remove all existing Like-gates

This is important, because all Like-gate related content or campaigns are now likely going to hurt your overall Page ranking. You should audit your company's Facebook Page and look for any content or tabs that you have set a Like-gate restriction on. This includes campaigns or tabs that you have enabled using third-party apps (i.e. apps not designed by Facebook).

Essentially, you want to ensure that all content on your Facebook Page, and all marketing campaigns that use Facebook, are open to all users, not just the ones who have clicked Like on your Page.

2. Change your access gates

What is interesting about this change is that Facebook has not outright eliminated the right to limit access to your campaigns. For now, they are just focusing on ensuring that you don't need to Like something to gain access to it.

The reason for this is largely because of the way many business use Facebook - to run campaigns that gather information while offering a benefit to followers. Think of contests that give something away. Before, some businesses required that users Liked the content in order to gain entry to the campaign. Now that this is not possible you could try implementing gates such as a form that needs to be filled out in order to enter.

This method, often referred to as action-gating (requiring someone to take an action before being allowed to access content) is still fine to use, largely because it doesn't force users into taking an action, it is up to them whether they want to say fill out a form to enter a contest or not. Beyond that, the idea of filling out a form to enter a contest to gain access to information has been a standard business practice since long before Facebook.

By action-gating some content and contests or promotions, you should also be able to limit spammers, and increase the overall quality of data you gather, and of your followers.

3. Ask for Likes

Facebook has been quite clear that the new Graph algorithm will punish Facebook Pages that require users to click Like to gain access to content. So, instead of forcing people to Like something, why not just ask them to Like it instead?

Companies that have been following this method of gaining Likes have found that simply asking people for a Like won't necessarily work. Instead, you should try to include some benefits or reasons as to why users should click Like. For example, creating a badge that goes onto Facebook campaigns that says "Like us for updates, new contests, great freebies, etc." will likely see more interaction.

Similarly, putting a suggestion at the end of emails and forms on your website has also proven to work well. The key here is if you provide your followers with value and a reason to Like your page, they generally will. With some creative thinking and a different strategy you may find that overall interaction with your Page increases beyond what it would have done with a Like-gate approach.

If you are looking to learn more about this change, and how it can affect your company, contact us today.

Published with permission from TechAdvisory.org. Source.

November 4th, 2014

Office365_Nov03_COffice 365 for businesses offers a wide variety of plans with different options. Some include full versions of Office 2013, while others have just browser-based Office Web Apps (OWA). When looking for an Office 365 plan, it can be confusing as to whether OWA will be enough, or whether you will need the full version of Office 2013. To help you decide, here are five questions you can ask yourself.

1. Am I comfortable doing all, or most of my work in a browser?

Because Office Web Apps is browser-based, you will be spending a fair amount of time in your browser. Many of those who have switched to OWA have found that it takes time to get used to working with the system. Because of the way many of us work, you will start to see multiple windows and tabs open with different documents which could lead to increased confusion and more time finding the tab and window you need.

What's more, you will need to ensure that all browsers on all computers in your company are kept up-to-date if you want to use OWA. For example, older versions of Internet Explorer may not support OWA. This means you will need to spend time ensuring that everyone within the business is updating when necessary.

To get around this, you can work with a company like us who can ensure that browser activity is not only secure, but also up-to-date, which basically guarantees OWA will work when you need it to.

If, however, you are not comfortable using your browser for everything, then it may be a good idea to go for an Office 365 plan that includes the full version of Office 2013.

2. Am I going to collaborate on files with users both in and outside of the organization?

Many business tasks are real team efforts, where users need to collaborate on documents. While this is possibly with any Office program, one of the biggest weaknesses of traditional Office installs is version control.

If you have shared one document with a number of different users you will quickly find that the changes they make and send back to you are likely going to need to be manually added back into the original document. This takes time and can lead to confusion, errors, and a lack of productivity.

With OWA, any document you create is stored on your OneDrive account and can be easily shared with other users. When the document is opened, all changes are made directly to the main document in real time. This means each user can see the changes show up as they are being made, which increases the effectiveness of collaboration.

Of course, this is possible with almost all Office 365 plans - especially if you also integrate SharePoint, but OWA offers by far the easiest solution to collaboration. So, if you collaborate a lot, then OWA may be a better version of Office to use. That being said, if you just need a few people to edit documents or offer comments, then Office 365 plans with Office 2013 will usually be the better option.

3. Will I need to format documents, or need advanced features?

The Web-based versions of Office offer many of the key features found in the desktop versions. However, some advanced features, like in-dept formatting, adding charts, etc. are not currently available with OWA.

While many users find OWA is enough to meet their day-to-day document production needs, those who use the advanced features of each Office app will be better off with Office 365 plans that offer full installs of Office 2013.

4. Will I need more Office apps than just the core five?

Currently, OWA apps available to users are: Word, Excel, PowerPoint, OneNote, and Lync. These five major apps cover the majority of document production needs for most users, however, if you require other Office apps, like Access, or Publisher, that aren't included in OWA, then you will be better off going with an Office 365 plan that offers Office 2013.

5. Will I be constantly connected to the Internet?

In order to get the most out of OWA you will need to have a strong and constant Internet connection. While you can create documents offline, you will need to connect in order to save and update them. If you spend a lot of time out of the office, this may be a real inconvenience, especially if you often struggle to find a solid Internet connection.

What we recommend is talking to an Office 365 vendor like us. We can explain the different Office 365 plans in depth and how you can integrate them into your office. Contact us today to learn more.

Published with permission from TechAdvisory.org. Source.