Why website engagement is a crucial metric

When it comes to website analytics, traffic isn’t everything. Engagement with your site content is a better indicator that visitors to your website convert into customers. Here’s how to track your engagement metric using Google Analytics. How do you measure engagement? Just because a page receives a large amount of traffic doesn’t mean it has […]

What you need to know about Google Posts

A Google Post is content that promotes your business’ services, announcements, offers, events, product updates, or any content for free. This tool provides many promising benefits for your business. Here’s what you need to know. What they can do Google Posts allow users to communicate directly in the search results. This differs from the Knowledge […]

Google Alerts: Keep watch on your business

Business technology evolves rapidly that more and more customers are turning to those that can deliver products and services fast. Business owners have Google to thank for creating an avenue to monitor web content so you don’t miss out. Smart businessmen leverage this tool to also monitor their businesses and their competitors. Read to learn […]

Tips on how to manage Google reviews

Getting Google reviews for your business has never been more important. Consumers are scouring the internet for online reviews to help them in their purchase decisions, and Google’s new search algorithm is designed to lead people to high-quality products and services.   How Google changed search results Google now automatically aggregates and includes online reviews […]

Hangouts Meet vs. Skype for Business

IDG Enterprise says that businesses worldwide spent $3.5 billion on video conferencing apps in 2016. That’s a lot but also money well spent, especially if it helps with your employees’ productivity and collaboration. Some of these video conferencing apps are Hangouts Meet and Skype for Business. These tools share a lot of calling and video […]